Dave Brown owner of Brace & Browns (right) with kitchen manager Jorge Correia.
Taster, the London-based delivery-only restaurant group, announces its arrival in Bristol after securing Brace & Browns as its first franchise partner in the city.
Brace & Browns will now be able to offer customers two new food brands from the Taster delivery-only portfolio – Out Fry, Korean fried chicken and A Burgers, dirty vegan burgers – which will be available through Deliveroo and Uber Eats.
Taster says it is the UK’s first restaurant group to offer a ‘delivery-first’ franchise model which partners with restaurateurs and kitchen owners, allowing them to tap into the booming takeaway market. Taster provides the company’s already established food brands, marketing support, delivery platform management and proprietary technology. While franchisees joining Taster will need to have the physical kitchen space, staff and equipment.
The company said that it currently operates out of 50 major cities in Europe including Paris, Madrid and Brussels; and has kitchen partners in London, Brighton and Reading, with Birmingham scheduled to launch shortly.
Anton Soulier, chief executive officer who founded Taster in 2017, said: “The food delivery scene in Bristol is huge. We’re already having positive conversations with kitchen owners across the city who are excited about the opportunity around food designed specifically for delivery.
“Our franchise model is a truly unique proposition and we’re now looking for more kitchen partners to work with so we can strengthen our footprint right across Bristol.”
The company said that franchise partners are supported with a strong marketing campaign at launch and according to Taster; the average partner sees revenues of £15,000 – £30,000 per month, with those outside of London hitting the higher end of that scale.
Dave Brown, owner of Brace & Browns, comments: “The team at Taster have been very supportive with training and the set up process has been smooth so far. We’re excited to be bringing Out Fry and A Burgers to Bristol alongside our existing business – after 12 years of trading we are looking to diversify and add growth after a tough few years. We know that food delivery is a booming market and we want to be part of it.”
‘Join the delivery era’
Taster adds that its franchise model is suitable for those with the vision to join the delivery era. As well as those with staff and space that could be optimised, such as restaurants with staff on full salaries but quiet during lunchtime; hotels with room service capability but sporadic food orders and food businesses with fluctuating or seasonal sales.
The company highlights its technology value to franchise partners for streamlining kitchen operations (including demand forecasting algorithms) to quality control and supply chain tools, and its own loyalty app.
Soulier adds: “We work with a lot of tech-savvy partners with entrepreneurial mindsets. We’re not looking for restaurants that are struggling and looking to make a quick buck – our partners are ambitious business owners. At Taster, we want to redefine the taste and experience of delivery food. We have strong brands, innovative tech and a model that works for partners and customers alike.”
Taster offers three other food concepts – Mission Saigon (Vietnamese street food), Pepe Chicken (Nashville fried chicken) and Saucy Buns (smashed burgers).
www.taster.com