Standards set by the British Franchise Association
The British Franchise Association (BFA) want to lead the charge and influence change in UK franchising. Its goal is to showcase the opportunities for businesses and individuals within franchising, and how these possibilities can positively transform people’s lives, no matter what their background or starting point may be.
Brand Purpose Why are the BFA doing this? To empower people to make a positive impact on the world around them.
Brand Vision How is it going to do that? Establish the BFA as the hub for franchising in the UK.
Brand Mission What do the BFA need to do to achieve that? Provide an educational space and accreditations that are governed by its high standards and code of ethics.
Brand Promise The most important thing that the BFA deliver. The place for franchising – where everyone has a story.