Summer camps: unlocking the potential for education franchises during school holidays
While the school holidays are traditionally a challenging time for franchisees in the children’s sector, summer camps offer the opportunity to mitigate the negative impact of the summer break on businesses. Summer camps maintain the franchisee’s relationship with existing customers, ensuring continued loyalty and repeat business, while taking advantage of an additional income stream.
Code Ninjas, acting chief executive officer David Kim, has seen first-hand how the summer camp element of its franchise model adds fantastic revenue opportunities for its global network of franchisees. Here, he explains the benefits of investing in a franchise model that offers summer camps, while also creating further opportunities for growth for franchisees.
School holidays often result in a decline in business for education franchises as regular memberships may be put on hold. But this does not have to be the case. By offering summer camps, franchisees can consistently engage with their existing customer base. Offering these camps not only helps retain students during the break but also plays a vital role in strengthening the relationship between the franchisee and their customers.
By organising enriching and fun-filled activities during the summer, education franchises can showcase their commitment to providing continued educational support even outside the regular academic year. It demonstrates to customers that the franchisee genuinely cares about their children’s development and promotes a sense of loyalty. Furthermore, by maintaining consistent engagement during the holidays, franchisees can attract new customers seeking engaging educational experiences for their children.
As parents often seek engaging and educational activities for their children during the summer break, summer camps provide an ideal solution. By delivering high-quality camps, franchises can showcase their expertise, teaching methods and unique curriculum, not only creating a positive impression on parents but also instilling a sense of trust and confidence in their services.
When the school year resumes, parents who have experienced the quality of the summer camps are more likely to consider enrolling their children in the franchise’s regular programmes. Therefore, summer camps serve as a powerful marketing tool for educational franchises to showcase their capabilities and generate interest among parents, ultimately leading to increased enrolments in the future.
By establishing a summer camp, franchisees can successfully broaden the scope of services they provide. This flexibility enables them to design specialised camps that focus on specific subjects, skills or interests, catering to a wider audience.
Education franchises can tap into new markets by offering various camp options and attracting customers who may not have considered enrolling in their regular programmes. In addition, the success of these specialised camps can help enhance the franchise’s reputation and position it as a leading provider of comprehensive educational services beyond the traditional academic curriculum.
As an education franchise enhances its reputation through these innovative summer camps, they can become significant revenue sources during the school holidays. By charging participation fees, franchisees can offset the potential loss of income resulting from regular membership pauses.
By effectively capitalising on the demand for engaging and summer activities, educational franchises can turn the holidays into a lucrative opportunity that benefits both their financial sustainability and their ability to provide high-quality educational experiences.
Summer camps also provide a valuable opportunity for franchisees to gather feedback from parents, children and staff. By actively seeking input and monitoring the camp experience, franchisees can gain beneficial insights into the strengths and weaknesses of their programmes. They can collect feedback on various aspects, such as the curriculum, activities, facilities and participants’ overall satisfaction.
When analysing the feedback received, franchisees can make informed decisions about adjustments and enhancements that can be implemented in subsequent school terms. This commitment to continuous improvement not only demonstrates a strong dedication to providing the best possible educational experiences but also helps to increase customer satisfaction.
Parents and children who feel heard and valued are likelier to become loyal customers and advocate for the franchise within their communities. By leveraging the insights gained from the camp experience, education franchises can consistently enhance their programme quality and ensure that they stay relevant and effective in meeting the evolving needs of its students nationwide and globally.
In the past, summer camps had more of a one-size-fits-all approach. At Code Ninjas, we wanted to change that. As a result, we have built camps with a wide range of outcomes and skill requirements.
Each camp presents unique activities that allow our Ninjas – the name we give to our students – to develop new skills and have a great time with friends. This means that as a franchisee, you will be attracting a wide range of Ninjas with different interests and have all the tools you need to keep them coming back for more.