Studio Pilates International, the Australian fitness franchise, has opened its second UK studio in Putney, southwest London, following the launch of its first outlet in Exeter, Devon.
With initial plans for nine studios in the UK and Ireland, the health and wellness brand is aiming to make further strides across the UK over the next five years, with Studio Pilates’ projections indicating over 8 million client visits and revenue exceeding £200m for its UK franchisees.
Jade and Tanya Winter, co-founders of Studio Pilates.
Established in 2002 and now operating across five countries, Studio Pilates says it facilitated over 1.7 million workouts last year, underscoring its pivotal role in promoting health and wellness on a global scale.
Jade Winter, co-founder and chief executive of Studio Pilates International, said: “We’re thrilled to see the continued interest in our franchise opportunities and the ambition of entrepreneurs to bring Studio Pilates to their communities.
“From the moment you step through our doors and are greeted by the soft glow of chandeliers and the warmth of dark hardwood floors, you’ll know you’ve entered a space that transcends traditional fitness centres.
“The success of our studios demonstrates the enduring appeal of boutique fitness offerings and the positive impact they can have on local economies.”
The franchisor says the new locations have hit the ground running attracting over 2,000 customer signups from day one, generating healthy revenue figures, and with classes available morning, noon and night, the Putney studio is poised to accommodate the diverse schedules of a growing community of enthusiasts.
‘A destination for health, wellness, and community’
Rachel Franklin, franchisee of the Putney studio, said: “The opening of our Studio Pilates marks a significant shift in the UK’s fitness landscape. With our luxurious studio setting and innovative approach to Pilates, we’re not just providing a workout – we’re creating a destination for health, wellness, and community.
“As reformer Pilates continues to surge in popularity, we see an incredible opportunity to not only transform bodies but also contribute to the thriving business community in the UK.”
Studio Pilates, with the anticipation of a further 55 worldwide studios in the pipeline, says it remains dedicated to its mission of changing the way the world workouts through its business model and value to customers.
In addition to studios in Australia and the UK, the brand operates in China, New Zealand and the U.S.
Posted: 14th March, 2024