Pvolve, the omni-channel fitness franchise, reports that its first global advertising campaign features its brand partner, Jennifer Aniston, the well-known actress.
The campaign ‘A Strength That Sets You Free’ highlights Pvovle’s unique fitness method redefining what strong means, looks and feels like, from the sculpted results members see to an enhanced mind-body connection that they benefit from.
Rachel Katzman, founder of Pvolve, said: “We’ve been anticipating the launch of our global campaign and are incredibly proud to share it today with consumers everywhere. This campaign emulates the strength people get when they engage in the transformational Pvolve method that is all-encompassing, empowering, enduring and freeing, not matter your fitness level or age.”
Aniston joined Pvolve originally as a member in 2021 before partnering with the brand this year. She comments: “I hope everyone tries it and experiences firsthand how incredible your mind and body will feel working out in this way. No matter your fitness level, you can start where you are. I think you’re gonna love it!”
Pvolve explained that its differentiated functional fitness method, along with its patented and proprietary equipment, delivers a different kind of strength, rooted in a deeper understanding of the biomechanics of the body.
The company adds that the benefits of its modality can include improved overall strength, coordination, mobility, balance, better postural alignment and movement longevity. By adding resistance training through its proprietary equipment, Pvolve’s method also helps to improve muscle tone, muscle endurance and overall musculoskeletal health – from head to toe.
Pvolve members can join live and on-demand classes or attend in person at any of its corporate or franchise studios, giving members flexible and convenient classes at a time that suits them.