Since its arrival in the UK market in October 2022, Paris Baguette has quickly established a loyal following of consumers in London, leaving a trail of delightful treats and satisfied customers in its wake.
High Street Kensington store exterior.
With a diverse range of French-inspired baked goods and a commitment to using only the freshest, highest-quality ingredients, Paris Baguette has positioned itself as a leading bakery-café destination for both locals and tourists alike.
Let’s take a closer look at the remarkable achievements and successes of this global franchise empire in the UK, along with its exciting developments since May 2023.
‘63,325 slices of cake’
Since its debut, Paris Baguette’s French-inspired menu has proven to be a compelling draw for customers in the UK. Since opening its doors, it has sold an impressive 63,325 slices of cake, a testimony to the delightful assortment of cake options available to customers.
The appeal of its cakes extends beyond slices of cake, with 2,433 whole cakes sold, showcasing the brand’s ability to create indulgent and picture-perfect desserts for special occasions and celebrations.
Additionally, 12,000 baguettes have been snapped up by customers, indicating its successful adaptation of French classics to suit the British palate. Its baguettes are baked daily on-site with locally sourced ingredients, making them a favoured choice among customers seeking an authentic taste of Paris.
In a world where quick and convenient lunches are essential, Paris Baguette’s sandwich and salad offerings have become a staple for busy ‘Brits’. An impressive 133,421 sandwiches and salads sold since the brand’s arrival in the UK, attest to its ability to craft a wide array of flavourful and satisfying options that cater to various dietary preferences and lifestyles.
And, of course, no bakery-café experience is complete without a delightful cup of coffee. Paris Baguette has taken the UK coffee scene by storm, selling 171,000 coffees, further solidifying its status as a go-to spot for coffee aficionados.
High Street Kensington store interior.
The month of May 2023 marked a significant period for Paris Baguette in the UK with the grand opening of its High Street Kensington store. This flagship store’s successful launch saw scores of eager customers flocking to experience the brand’s iconic offerings and enjoy a taste of its renowned French-inspired treats.
June brought an exciting addition to the menu with the launch of Mochi Donuts, a trendy and innovative treat that rapidly gained popularity among customers. The Mochi Donuts’ unique texture and irresistible flavours contributed to their swift success, leading to a sold-out status within just one month.
And, July proved to be another exceptional month for Paris Baguette, with the launch of the Strawberry Yoghurt Cream Cake. This delectable creation quickly became a bestseller, charming palates with its luscious combination of flavours and garnering rave reviews from customers.
Paris Baguette’s unwavering commitment to excellence and innovation has earned the brand numerous accolades and recognition in the UK and beyond. Notably, Entrepreneur Magazine’s Franchise 500 ranked Paris Baguette as the No.1 brand in the Baked Goods: Bakery Cafés category, highlighting its exceptional quality and popularity in this competitive segment.
Paris Baguette was also featured prominently in Entrepreneur’s inaugural Top Brands for Multi-Unit Owners Ranking, securing the impressive No.17 spot. This recognition attests to its appeal among entrepreneurs and franchise investors, further fuelling its expansion plans in the UK and Europe.
Paris Baguette’s success is not limited to the UK; the brand has been thriving on a global scale. In the first half of 2023, Paris Baguette signed a remarkable 66 new Franchise Agreements in the U.S., a testament to the brand’s popularity and appeal among entrepreneurs in this lucrative market.
Additionally, Technomic, a leading food service insights company, recognised Paris Baguette as one of the fastest-growing brands, attributing its success to a remarkable 36% footprint growth in 2022. This recognition reinforces Paris Baguette’s status as a global bakery-café powerhouse with a solid track record of growth and innovation.
As Paris Baguette continues its journey of growth and expansion in the UK and Europe, the brand is actively seeking passionate and dedicated franchise partners to join its family. Spearheaded by a team of seasoned food industry professionals, led by Chief Operating Officer Nico Gaillot, Paris Baguette’s UK operations are poised for further success and expansion.
Paris Baguette’s franchise model offers a comprehensive support system to its partners, ranging from training and guidance on store design and layout to menu development and marketing strategies. With access to the brand’s extensive network of suppliers and vendors, franchisees benefit from Paris Baguette’s established reputation and recognition, which in turn drives footfall and generates sales.
The brand’s commitment to sustainability and reducing its environmental impact resonates with both customers and franchisees. By implementing eco-friendly initiatives, reducing waste, and sourcing ingredients from local suppliers, Paris Baguette demonstrates its dedication to promoting sustainability while supporting local businesses.
For aspiring entrepreneurs and business owners, Paris Baguette offers a compelling opportunity to be part of a dynamic and innovative brand with a proven track record of success. As the demand for artisanal and premium baked goods continues to rise, joining forces with Paris Baguette presents a unique chance to bring an exciting concept to local communities and become part of a global franchise empire.
Paris Baguette’s foray into the UK market has got off to a quick-fire start. With an expanding menu of French-inspired treats and a growing legion of satisfied customers, the brand’s journey of success and growth shows no sign of slowing down.
As Paris Baguette continues to delight customers in the UK and beyond, it reaffirms its position as a prominent player in the global bakery-café industry, one delectable creation at a time. Learn more.