Raheel Choudhary, franchisee, sat on the pepperoni ‘woolly’ pizza.
Papa John’s, the leading pizza franchise chain, has raised a staggering £265,000 for Save the Children’s Christmas Jumper Day in just six weeks over the festive period.
The company ‘dough-nated’ 50p to the children’s charity for every XXL pizza sold following its pledge to raise £250,000.
The fundraiser was also supported by an experiential tour with the nation’s favourite pizza, a pepperoni, being re-created out of jumpers in a three-metre woolly masterpiece.
As part of the tour, which visited Manchester, Edinburgh, Bristol and London, Papa John’s offered sampling opportunities and organised a ‘Jumper Amnesty’, which gained heaps of jumpers from the public, plus sweaters from celebrities, such as CITV’s London Hughes.
David Scott, senior director of marketing at Papa John’s, explained: “Papa John’s head office staff and franchisees once again went the extra mile to ensure this year’s fundraising campaign was more successful than ever before.
“Save the Children carries out vital work to help vulnerable children across 120 countries, including the UK. At Papa John’s we are proud to be the flagship partner for Save the Children’s Christmas Jumper Day and delighted that our £265,000 will make an XXL difference to the quality of children’s lives around the world.”
Papa John’s, founded in the U.S. in 1984, has more than 350 stores across the UK, and over 5,000 stores in 40 countries.