The café bakery chain, Muffin Break, is celebrating its 18th birthday in the UK as it opens its 65th store in Colchester, Essex, following a succession of openings on the south coast of England at Poole and Hastings.
Having evolved over the years to meet changing consumer tastes its offering focuses on quality ingredients and the preparation of its signature muffins, which are baked on-site each day by its bakers.
Muffin Break says the latest market insights suggest that on-premise sales and visits amongst Britain’s bakery chains and independents are up by more than 19 per cent. This indicates that its sector is in a strong place for the future, adding that it is well positioned to meet its projected store growth of 15 sites a year to 2022.
Joshua Nixon, head of estates at Muffin Break, reflecting on the progress of the market, said: “Say ‘bakery’ and people tend to have quite a fixed view of what this means, but at Muffin Break we’re offering something that little bit different.
“Our collective sites bake around 3,000 sweet and savoury muffins from scratch every day, these sit alongside our all-day food and drink offering. Our product range is really versatile which means we’ve been able to respond to the latest market trends, from the growing demand for vegan baked goods, to those that are allergen free.
“What’s more, we offer security to franchise owners by providing a robust and reliable platform to build their businesses on. We hope that our opening in the town of Colchester will encourage potential owners to see the success of bakery and explore the benefits of franchising in this rapidly growing market.”
Muffin Break offers over 200 muffin flavour combinations, including gluten free and dairy free ranges. In addition to muffins, customers can chose from other items ranging from a freshly made Avocado Smash Croissant to Italian Flatbreads.
Originating from Australia, the first UK store opened in Derby in 2001 and today worldwide the company has grown to over 300 stores.