Mr Franchise – franchisee matchmaking service franchise
Mr Franchise helps create new businesses. We operate in a growing marketplace where an increasing number of people wish to get into business ownership for themselves. When you consider the facts, the potential for the Mr Franchise matchmaking service is phenomenal:
Every year around 400,000 new limited companies are registered (and these are additional to people setting up in business as sole traders/partnerships).
According to a recent BFA/NatWest franchise survey, less than 4,000 new franchised businesses are set-up – ie less than 1% of the new business formations.
This is very surprising, since after 5 years, around 80% of new businesses will no longer be trading, whereas 90%+ well-structured franchises will be flourishing.
In addition, if you speak to locally-based ‘business advisors’ (Chambers of Commerce etc), you will find both a lack of awareness and a lack of knowledge about franchising.
Most outplacement companies working with executives who have been made redundant, do not suggest that their clients consider franchise ownership.
Whilst banks are very supportive of the franchise sector (lower risk etc), in general, they do not suggest to prospective new start-up enterprises that they look at franchising as an alternative to DIY – even though they know that the chances of that business achieving long-term success are less than 20%.
Mr Franchise helps individuals who wish to consider owning their own business to:
Determine whether or not they are suited to such a career move
Decide if franchising could be a good option for them
Determine which franchise(s) would be most suitable given their personal attributes, requirements and resources.
We do this through a structured process of:
Initial meeting to carry out a fact-find & complete an on-line profile
Second meeting to present report and recommendations
Third step is to agree which brand is preferred (from the recommendations), and manage the on-going discovery process for that concept
‘Handhold’ candidate through to completion on preferred brand, or with an alternative, as appropriate.
Candidates – individuals who wish to consider business/franchise ownership.
Franchisors – we only work with proven and successful franchise concepts – our ‘portfolio’ of brands includes sufficient options to enable us to recommend to candidates relevant concepts based on:
Business model (eg home-based, man & van, management, etc)
Our fee structure works as follows:
Initial commitment fee from each candidate who goes through the matchmaking system. This fee is refunded if the candidate completes our full service, and invests in a franchise as a consequence.
Success fee paid by franchisor to Mr Franchise
Your income is determined by the number of candidates placed with franchisors, and by way of illustration, if you were to average 2 per month, we would expect your annual revenue to exceed £100,000. However, we recommend that you budget for no income during your first 6 months trading, whilst you establish links with your local business community.
OUR FRANCHISE PACKAGE
In-house training at Head Office and in your territory – covering all aspects of methodology, brands with which we work, marketing and all other aspects of the business model
External 3 month training programme to become a certified networker
Franchise Industry training
Launch Marketing Programme
Tailored programme developed for your territory, which will include:
Seminars for ‘referral partners’, and prospective clients
Social media campaign
Joint activity with local business associations
Designed to provide all you’ll need to launch your business, including:
Leaflets, business cards, lapel badge
Plaque for local office
Templates for other stationery items
Comprehensive Support – initial & on-going
Regular communication via email, teleconference, and meetings to support our franchisees in achieving their business plans
Availability for presentations to prospective clients or partners
Covering all aspects of running a successful Mr Franchise brokerage & consultancy.
OUR FRANCHISE NETWORK
We are developing a national network comprising 50 franchised regions, each servicing a population of 1.2M+ people. Currently we have franchisees in Lancashire and Cheshire.
A successful Mr Franchise regional director will have the following ‘essential’ attributes:
Vision to become a centre of excellence for the promotion and creation of ethical franchised businesses in your region
Lives in the designated Mr Franchise region
Proven sales & marketing capability – ideally including the use of networking
Great interpersonal skills – especially one-to-one communication
Service Orientation – with a strong desire to help others achieve their life goals
Supportive Home Environment – ideally with a working spouse/partner to ease financial pressures during start-up phase
Analytical Skills – the ability to identify core characteristics of a candidate, and match to a relevant concept
Self-motivated – ability to work successfully from a home-office
Financial capability – sufficient to launch your business and sustain you until you become established
In addition to the foregoing, if you have existing networks that you can ‘tap into’, that would be a real bonus; so too, some past involvement in the franchise sector, but neither of these attributes is essential for you to be successful with Mr Franchise.
The franchise fee is £19,950 + VAT
Additional costs which you may incur (eg suitable IT equipment/software) mean that you should allow for another £3,000 of set-up costs
Finally, there is the working capital requirement – this will cover both general running costs (travel, meeting rooms, etc), plus of course your own drawings requirement to cover domestic expenses
We recommend that you assume that the business will not generate any drawings revenue until month 7.
If our franchise is of interest, we can provide you with a template business plan, which will enable you to produce a personalised cash flow model.