Helen O’Grady Drama Academy rebrands in the UK as Drama Kids
The children’s drama franchise, Helen O’Grady Drama Academy, has rebranded to Drama Kids in the UK. The rebrand initiative is to pave the way for an exciting and promising future said the franchisor, Trafalgar Entertainment.
Rooted in a mission to promote children’s self-development through drama worldwide, the rebrand aims to sustain its growth trajectory, driven by its strong ethos and network of franchisees.
For over four decades, Helen O’Grady Drama Academy says it has been committed to creating a non-competitive, nurturing and empowering environment where students can be themselves, thrive and develop skills that will last a lifetime.
The franchisor adds: “As the world’s largest drama school, with over 100,000 students actively participating in classes each week, the Drama Kids rebrand will ensure it will continue to stand as a beacon of inclusivity and equal opportunities – providing a fun and engaging platform for students of all backgrounds.”
Established in 1979, Helen O’Grady Drama Academy was acquired by the global live entertainment company Trafalgar Entertainment in 2021 and is part of the group’s education division, Trafalgar Education (TE).
Jo Scalpello, group marketing director of TE, comments: “Since joining the Trafalgar family, our academy has undergone significant developments to improve the business model and branding.
“Whilst our programme of ‘developing confidence, communication and creativity’ remains at the forefront of our operation, the new name and fun, eye-catching logo pave the way for the next chapter of the company’s history.”
Becky Goodfield, chief operating officer of Drama Kids, adds: “Whilst we are very excited by the changes to our name and logo, the heart of our programme and mission remains unchanged. Simply put, it’s a new name and logo but the same great programme.”
The Helen O’Grady Drama Academy’s global network, including Drama Kids, comprises of more than 150 franchisees operating in over 30 countries.