By Chris Gibson
Whether you are considering buying a franchise or want to franchise your business, this book explains how to make the right decisions.
Essential advice for franchisees and franchisors is contained in Franchising Exposed, so both sides can understand how to get the best from the partnership.
Chris Gibson has been at the forefront of the global franchise industry for over 10 years. There’s nothing he doesn’t know about operating a successful franchise business or what those thinking about buying a franchise should consider.
[quote]I have known Chris for many years and his book contains very practical tips for prospective franchisees and franchisors, all gained from first hand experience” – Mark Scott, director of franchise development, NatWest/RBS franchise team.[/quote]