In theory, franchisors and franchisees have a common business goal – to increase the revenue and profit of their mutual businesses. So why is it that they so often seem to be pulling in different directions?
This important issue will be addressed at the Franchise Supplier Showcase and Conference held at the National Motorcycle Museum, Birmingham on October 19.
Brian Duckett, chairman of The Franchising Centre, who organise the event, explained: “As an observer of relationships between franchisors and franchisees for over 30 years, it still surprises me how two groups of people with common objectives in the same organisation seem to spend so much time operating with different agendas. But then that is human behaviour and as someone once said, ‘Without people business would be simple’.
“However, this does not mean that we have to let nature take its course. There are many ways we can affect the franchisor/franchisee relationship to get the most out of it to everybody’s mutual benefit, and that is what this event is all about.
“We will be presenting a number of guest speakers who have different approaches to this issue and will provide a wealth of ideas and information that all franchisors will find interesting and helpful.
“This is not old school franchise management, but new ideas on getting franchisees engaged, aligned and all pulling in the same direction.”
Other highlights of the event will include an address by Pip Wilkins, chief executive of the BFA, about the association’s thinking on franchisee engagement. Plus, the supplier exhibition which will enable attendees to meet a wide array of specialist franchise suppliers.
Tickets cost £69 plus VAT and qualify for 150 QFP points. To book your place, contact The Franchising Centre on 01904 561 598.