Fat Phill’s, the Amsterdam-based smash burger franchise brand, has announced it has entered into a franchise agreement with Auntie Anne’s UK master franchisee, Freshly Baked Ltd., to develop the brand across the UK.
The partnership has been co-ordinated by the London-based food franchise consultancy, Seeds Consulting, with an agreement for Freshly Baked to develop 100 locations over the next 10 years.
Fat Phill’s was founded by Armin Vahabian in 2019 and has since expanded to 17 locations across the Netherlands. The brand specialises in fresh to order smash burgers, American-style sandwiches and cheesesteak fries and says it has become the fastest growing burger brand in the country.
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Vahabian commenting on the agreement said: “We are excited about partnering with Freshly Baked. Their track-record as a master franchisee for Auntie Anne’s speaks for itself: they are structured to roll out and have a deep understanding of our sector and the franchise relationship.”
Matteo Frigeri, director at Seeds Consulting, added: “Fat Phill’s is not just a great restaurant concept; it works equally well as a franchise. It has delivered a competitive ROI and growth for all its current franchise partners, most of which are opening already their second or third location.”
Max Burton, managing director of Freshly Baked Ltd., said: “We are delighted to be partnering with Armin and his team in Holland. Initially we are focussing on opening three stores between 1,000 sq. ft. and 1,800 sq. ft, more likely to be in Greater London high streets with stores being centrally located within busy conurbations.
“What attracted us to Fat Phill’s is the quality of their smash burgers and associated offers, their modern shop fit design and attention to detail from the franchisor.”
Freshly Baked Ltd. operates 38 Auntie Anne’s locations in the UK. Last year it agreed to renew its master franchise agreement with the U.S.-based Focus Brands for a further 10 years, to more than double its UK estate of pretzel stores.
matteo@seeds-consulting.co.uk
max@auntieannes.co.uk
Posted: 21st January, 2024