Crêpeaffaire’s in-store concept, Crêpe & Roll, partners with Primark
Crêpe & Roll’s in-store experience offers customers a range of freshly baked hand rolled crêpes, filled with sweet or savoury fillings that can be eaten on the spot, on the go or delivered.
Alongside crêpes customers can order barista-quality coffees, thick shakes and soft serve ice cream. The company says its legendary Dip & Roll combo of glazed sweet rolls dipped in ice cream is also on the menu.
Tim Kelly, director of new business development at Primark, said: “We want to give our customers incredible in store experiences and collaborating with new and disruptive brands is very important to this. We are delighted to partner with Crêpeaffaire.”
Daniel Spinath, the founder of Crêpeaffaire, commented: “The partnership with Primark, one of the UK’s best loved brands, is a natural fit for us and we are absolutely delighted to bring Crêpe & Roll to Primark’s unique shopping experience.”
The company explains that its Crêpe & Roll concept is a modular model that provides total flexibility for serving crêpe rolls from a small footprint – ideal for standalone, kiosk or store-in-store executions where speed of service is key.
Crêpeaffaire, founded in 2005, operates stores across the UK and internationally in the Netherlands and the Middle East.