Tesco Family Dining Ltd., has signed a nationwide franchise agreement with Creams Café, the dessert café brand, to introduce a new offering to customers alongside its in-store Tesco Café outlets.
Following the success of a standalone Creams Café in Tesco Extra Streatham in South London in November last year, this new partnership will see Creams launching within Tesco Cafés as shop-in-shop spaces, a first for both brands.
The first Tesco Café-run Creams’ to open are Tesco Extra Gateshead in Newcastle and Tesco Extra, Maryhill, Glasgow.
Under the new agreement, the co-branded cafés will offer Creams’ full 24-flavour gelato selection, alongside its signature dessert range of waffles, milkshakes, cookie dough, crepes and sundaes.
Tesco Café will continue to provide customers with its core selection of breakfasts, light meals, hot and cold beverages, as well as an extensive range of baked goods.
Diners can expect to find welcoming Tesco Café interiors alongside the vibrant accents that are synonymous with Creams Café, including eye-catching fluorescent detailing, graffiti-esque street art motifs, skateboards and neon signage.
Everett Fieldgate, chief executive of Creams Café said: “We are delighted to be chosen as Tesco Café’s first ever franchise partner – it marks a significant moment for Creams and provides a huge opportunity to expand our reach to new audiences and cement our position as the UK’s favourite dessert restaurant brand. We can’t wait to bring joy to customers of all ages with our vibrant, show-stopping desserts.”
Currently, there are over 300 Tesco Cafés across the country.