The Co-op has launched its first Welsh franchised store to serve and support the Parc Derwen community of Bridgend, South Wales.
Co-op store, Parc Derwen.
The convenience retailer operates approaching 40 franchise stores and says it is committed to growing its franchise model to bring its products and the benefits of Co-op membership to more communities.
The 2,700 sq ft Parc Derwen outlet includes an in-store bakery and Costa coffee alongside a focus on fresh, healthy products; meal ideas; everyday essentials; food-to-go; Fairtrade products, and free-from items including vegan and plant-based products.
Customers will also be able to order online for home delivery through Deliveroo – with groceries picked fresh in store to be delivered quickly and conveniently. A parcel collection service will be added following the launch.
Co-op’s iconic brand
Martin Rogers, director of partnership development at Co-op, said: “We are delighted to open our first franchise store in Wales. It is a tried and tested model, where our franchise partners utilise Co-op’s market leading convenience expertise to operate their own store under Co-op’s iconic brand – allowing us to bring Co-op products to more places, closer to where our member-owners and customers live and work.
“It is a channel we are focused on growing, as we work closely with partners of pedigree who share our values and principles in order to expand our franchise operation.”
Suresh Edirimuni
Suresh Edirimuni, Parc Derwen joint franchisee with Ramesh Nadarajah, added: “We are delighted to launch and really looking forward to welcoming member-owners and customers. Our aim is to operate at the heart of local life, and we’ve worked to develop the range, choice and services to create a compelling offer to support our community.”
As one of the world’s largest consumer-owned co-operatives, the Co-op says its members own the business and play an intrinsic part in the governance of the organisation, enjoying a wide number of benefits including member-only pricing across everyday essentials and personalised offers through the Co-op Membership app.
Posted: 4th March, 2024