Chopstix, the UK Asian quick service restaurant brand, has opened its first location in partnership with the holiday park operator, Haven and according to the company the site is on track to be the highest turnover store in Scotland.
The opening of the new noodle bar at Haven’s Craig Tara Holiday Park in Ayrshire, which marks the first foray into holiday parks for Chopstix, has launched to a record opening week of sales of its freshly cooked noodle dishes, prompting both Chopstix and Haven to explore additional location roll outs in the future.
Jon Lake, managing director of Chopstix, said: “This is a landmark event for Chopstix. We’re delighted to be growing our estate footprint with Haven, the opening week of sales indicates there is a real appetite for our dishes among Haven guests and points to a long, fruitful partnership between our two businesses.”
‘Successful partnership’
Cain Savazzi, food and beverage director at Haven, commented: “We are constantly looking at ways to improve our guest food and beverage experience and introduce new dining experiences, feedback from guests at the Craig Tara has been highly positive, and points to how successful the Chopstix partnership could be in broadening our offering. It’s safe to say Chopstix’s pan-Asian noodles are a hit with our visitors.”
Chopstix explains that under the agreement, Haven will oversee the full management of the sites, but it will be a collaborative process with all employees undergoing a full Chopstix induction, so that they can truly embed themself in the ethos of the brand.
To support Chopstix’s continued growth plans for the brand, it recently appointed its first franchise director, Aaron Moore-Saxton. The chain currently has over 80 stores across the UK and Ireland and plans to open at least 12 further outlets this year. The new scheduled stores will be a mix of company-owned and franchised.
Chopstix, established by entrepreneurs Sam Elia and Menashe Sadik, in Camden Market, London in 2002 celebrates its 20th anniversary this year.