Chopstix and Butlin’s have ambitious plans to roll out further restaurants at the holiday resort
Chopstix, the UK Asian quick service franchise restaurant chain, has reached 100 outlets with the opening at Butlin’s new £3m Skyline Eats development, a food and drink destination within the resort’s iconic Skyline Pavilion at Bognor Regis, West Sussex.
Chopstix at the Skyline Pavilion.
Chopstix joins established food and beverage franchises at Skyline Eats, including Burger King, Costa Coffee and Subway.
As part of the ongoing franchise agreement, Butlin’s and Chopstix have ambitions to follow the Bognor Regis site with the roll out of further restaurants at its resorts in Minehead, Somerset and Skegness, Lincolnshire.
The restaurant chain sees this latest outlet continuing the group’s impressive growth trajectory to become the largest pan-Asian brand on the continent over the next five years.
Chopstix’s expansion through both company-operated locations and franchisees has been decisive in driving the brand’s growth with the long-term ambition of the founders, Sam Elia and Menashe Sadik, to reach 500 sites.
Elia said: “It’s astounding that we’ve reached 100 sites. When Menashe and I opened our first Chopstix on Oxford Street in 2002, we had no idea how this brand would evolve. The speed at which the business has grown over the last few years demonstrates the versatility and nationwide popularity of the brand.
“It is a testament to the hard work undertaken by the Chopstix team to fine-tune our operational processes to make this such a scalable business through both equity sites and with great franchise partners such as Butlin’s.”
Sadik added: “We’re delighted to be partnering with an iconic British business in Butlin’s. No doubt Chopstix will be a hit with Butlin’s guests and we can’t wait to see how this relationship develops. Here’s to the next 100 Chopstix sites!”
Butlin’s guests will be able to enjoy Chopstix favourites, including Teriyaki Beef and Caramel Drizzle Chicken, as well as sides ranging from Spring Rolls, to Chicken Balls, Prawn Crackers, and Salt ‘n’ Pepper Potatoes.
Nikki Ratcliffe, Resort Director of Butlin’s Bognor Regis, said: “We are delighted to be partnering with Chopstix. We know that food plays an important part of the holiday experience and with Skyline Eats we have brought some of the biggest names on the high street to Bognor. Opening new restaurants like Chopstix means our guests now have even more variety on our family breaks and adult only Big Weekenders.”
The Chopstix Group consists of 100 Chopstix sites, in addition to 10 sites operating as Yangtze and 27 sites under the Chozen Noodle brand, which the group acquired earlier this year.