‘A new way to Subway’ launches in the UK and Ireland
Subway has unveiled its biggest menu change in nearly 25 years as it launches its new Subway Series menu across the UK and Ireland.
The new menu marks the most meaningful change in the sandwich brand’s nearly 60-year history reports Subway, and is part of the company’s ongoing global business transformation journey.
Subway said that it is pursuing additional growth by not only transforming its menu to drive sales and traffic across the region, but also by strategically opening new locations, improving its operations, in addition to enhancing digital innovation and guest experience.
Subway Series menu
After extensive research by the brand, which saw 1.4m Series Subs served in 340 restaurants across the UK, the new chef-inspired menu will now be available across more than 2,300 UK restaurants giving its guests two ways to Subway. Customers can now choose from 15 irresistible creations, for a simple, fast, and tasty Subway experience, or continue to create their own custom-made sandwich.
Subway explains that with nearly half the population ordering takeaway and delivery of food up to four times a week, a set build menu with chef-inspired signature sandwiches, offered an alternative for those who occasionally experienced choice fatigue, ordering anxiety or just simply wanted a good choice made simple.
Nigel Doughty, UK and Ireland managing director, said: “In developing the new menu, guests told us that they wanted food tailored to their lifestyle. In order to meet that need, we’ve evolved our menu and are putting the power back into the hands of guests, so that there are now two ways to Subway – created by us or created by you.
“We know there is sometimes consumer fatigue when it comes to ordering quick-service food, and that essentially there are two types of people; those who want to build their own Sub, and others who would prefer that their delicious sandwich is created for them.”
Earlier this month, Subway announced its ninth consecutive quarter of positive global sales with the UK and Ireland region seeing sales overall more than tripling since pre-Covid sales 2019.
Mike Kehoe, Europe, Middle East and Africa president of Subway, adds: “Our continued impressive performance demonstrates that our efforts to build a better Subway and win back the hearts and minds of sandwich lovers around the globe is working. With strong sales momentum across our restaurants and a refreshed focus on strategic brand growth, there has never been a more exciting time to be part of the Subway brand.”
Subway said it remains focused on smart growth to boost franchisee profitability and protect the brand’s position in the market, including strategically opening new traditional and non-traditional locations.
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