Which Wich Superior Sandwiches, the U.S. brand known for its fully-customisable hot-toasted ‘WICHes’, has signed a multi-unit franchise agreement for London, marking another key milestone in its continued UK expansion.
Following the successful establishment of the brand in London, Which Wich has expanded into Wales with the opening of its first location at St David’s Shopping Centre in Cardiff, with a second site in Central Square set to open shortly. Further city site expansion underway includes Bristol, Glasgow, and Swansea.
Building on this momentum, Which Wich has been actively developing strategic partnerships, including a collaboration with Nestlé’s Seattle’s Best Coffee, which launched in Cardiff with early success and strong customer reception.
Growing catering business
The upcoming London openings will also capitalise on the brand’s rapidly growing catering business, which has seen increasing demand from corporate clients and large organisations across the city.
Rami Awada, UK master franchisee of Which Wich, said it was an exciting moment for the brand as it continues to build momentum across multiple regions. “From strong performances in London to our expansion into Wales and upcoming launches in Scotland and the South West, we’re seeing strong demand for a high-quality, customisable offer.’’
• To read the full news story, view Franchise World Summer 2026 issue, page 9.