Visiting Angels, who take a carer-centric approach to its home care business by supporting and rewarding caregivers, reports that five UK offices now average turnover of over £1.5m per annum.
Dan Archer, UK chief executive of Visiting Angels, advocates that caregivers need to be paid higher wages, supported better and rewarded for their loyalty. Without these, a home care provider will experience high staff turnover – the industry average being around 70% – leading to inconsistent service and poor carer-client relationships.
Visiting Angels said across its five top-performing offices, the average hours of care delivered each month is 4,000 and the number of caregivers working for those offices is nearly 300 – each one providing home care services to satisfied clients.
Franchisees of Visiting Angels are selected on their passion to make a difference in the social care sector, often having experienced poor care in the past for a loved one or having felt under-appreciated whilst previously working in the sector.
One of the latest offices seeing a turnover of over £1m this year secured its Care Quality Commission registration in Spring 2022, hitting this key milestone in just over two years of operation.
Dan Archer
Lynn James, managing director of Visiting Angels North Surrey said: “We’re beyond delighted with the success of our business. We were only the fifth Visiting Angels franchise, launching mid-pandemic in 2020 and introducing a new brand into our area. Four years later, we’re living the carer-centric ethos and seeing the benefit of this approach.
“We’ve won numerous awards for recruitment and retention including the Stars Of Social Care National Award. The result of our carer-centric approach is 95% retention of caregivers, enabling us to deliver a consistent quality service for our ever-growing client base.”
Carer-client relationships
Visiting Angels says that whilst it has an average staff turnover of 13% nationwide, these top-performing locations have staff turnover levels at less than 10% when the industry average is around a staggering 70%. With the support it offers carers including a wellbeing app, staff absences are much lower than the industry average, meaning that carer-client relationships can go uninterrupted, building trust and becoming stronger.
Archer added: “The reason for the huge success of our locations is our stable caregiver team which enables the offices to ensure our clients get the same carer each week. It also means that Visiting Angels is able to offer clients a simple choice – the choice of who they invite into their home. We are the only brand to offer ‘Choose your Caregiver’ to its clients.”
www.visitingangelsfranchise.co.uk
Posted: 7th September, 2024