Six successful franchise businesses have gained well-deserved recognition by winning accolades at the prestigious Franchise Marketing Awards.
Now in their eighth year, the Awards celebrate the industry’s most innovative and effective marketing campaigns.
An independent panel of judges has recognised the achievements of franchise businesses across a variety of categories covering all aspects of marketing including Best PR campaign, a new category introduced for 2013.
Marketing plays a vital role in attracting customers, as well as potential franchisees, to the business. A well thought out marketing strategy can help franchisors stand out in what is an increasingly crowded marketplace.
The winners were:
Best Website – Dyno
Best Print Advert – GreenThumb Lawn Treatment Service
Best Online Marketing Campaign – Cash Converters
Best Franchisee Marketing Support – Wagging Tails
Best Overall Marketing Campaign – Mac Tools
Best PR Campaign – A-Star Sports
Adrian Goodsell, head of franchise sales at Venture Marketing Group comments:
“This year’s awards again attracted a host of impressive entries and have shown that franchise businesses, whether well-established or start-ups, are forging ahead with innovative and exciting marketing campaigns to promote their business.”
The winners were announced and presented with their accolades at The British & International Franchise Exhibition at Olympia, London.