SpudBros, the popular UK jacket potato brand, have announced the launch of a new restaurant and takeaway franchise concept SpudBros Express in partnership with Taster.
SpudBros founders Jacob (foreground) and Harley Nelson.
Founded by brothers Jacob and Harley Nelson, SpudBros started out from a humble hot potato tram in Preston, Lancashire, to a brand generating millions of followers across Instagram, TikTok and YouTube as demand for its loaded jacket potatoes skyrocketed, with fans describing the offering as the ‘Greatest Spud on Earth’.
SpudBros describes itself as the viral potato brand with Tiktok skits to celebrity stunts, combining heartwarming food with superstar energy. The brothers said as the company continues to expand they are proving that the simplest things – a smile, a laugh, a warm meal – can change the world.
Taster is a a next-generation food company with an emphasis on tech, delivery, and operational excellence to help food creators reach new audiences by scaling into bricks and mortar, and delivery kitchens.
The brand added that its unique blend of humour, top tier ‘scran’, and giving back to their community has resonated with audiences, which has seen it collaborate with some of the biggest names in youth culture including the Sidemen and MrBeast.
‘Serve the greatest spuds on earth – with a side of good vibes’
SpudBros Express is designed to deliver a fast, fun, and flavour-packed food experience that combines loaded jacket potatoes with viral entertainment. From their roots in Preston to London Soho, its goal is ‘to serve the greatest spuds on earth – with a side of good vibes.’
Co-founder Jacob said: “Food brings people together – it should be fun. With SpudBros Express, we’re bringing the legacy of the Preston Flag Market jacket potato, something that’s been iconic to our town since 1955, to the world.
“We’re buzzing to partner with the country’s most ambitious and community-minded franchisees to bring the greatest spuds on earth to high streets across the UK.”
SpudBros Express explained that it offers franchisees a brand that’s as strong on social as it is on flavour, backed by the operational expertise of Taster, whose delivery-first, tech-enabled kitchens are already redefining the modern food experience.
Bertrand Peyrat, chief executive of Taster, added: “SpudBros Express is not just about food – it’s about redefining the British takeaway. We are at the forefront of a new wave of fast food, proving that real, hearty meals with a personal touch can thrive in an industry dominated by global chains.
“The SpudBros story is an example of how social media is transforming our industry, attracting a new generation hungry for entertainment, connection and food with heart.”
Matteo Frigeri, founder of Seeds Consulting, who have been appointed to handle franchise enquiries said: “SpudBros is exactly what today’s consumer craves – comfort food with character, and a brand that already commands attention online. We’re thrilled to be helping them scale SpudBros Express across the UK with the right partners.”
www.taster.com/spud-bros-express
Posted: 11th April, 2025