SpudBros Express, the UK jacket potato concept developed by the SpudBros founders and Taster, a European food-tech company, have announced a major development agreement with franchise operator SUR Group to launch the brand across Scotland.
SpudBros founders Jacob (left) and Harley Nelson.
The venture will be led by SUR Group’s chief executive Suhail Rehman alongside business development director Tariq Din. The Group currently operates several major franchise brands including Home Instead, Black Sheep Coffee, Mathnasium and easyStorage throughout Scotland.
‘Greatest Spud on Earth’
SpudBros Express has built a strong national following through its modern take on the humble baked potato, combining high-quality ingredients, bold flavours and highly engaged social media storytelling to create one of the UK’s most exciting emerging food brands.
The launch site, scheduled to open in July, on Lothian Road in Edinburgh was selected for its strong footfall, central location and vibrant mix of residents, students and visitors.
Rehman said: “SpudBros Express has built incredible momentum through a combination of simplicity, quality and strong customer engagement, and we believe the concept has significant long-term growth potential across Scotland.”
• To read the full news story, view Franchise World Summer 2026 issue, page 10.