Snap Fitness has launched a series of new signature group exercise classes as part of its strategy of enhancing its gym offering to members and asserting its position as a leading gym across the UK & Ireland.
The company says the four signature classes have the overarching name of S7 and are 30 to 45-minute full body workouts that incorporate all seven of the body’s primal movements; hinge, squat, lunge, push, pull, twist, and gait.
Snap Fitness said that data showed group exercise is key to retaining membership, as group participants are 26% less likely to cancel their membership. In addition, 29% were previously inactive, showing that a group exercise offering is important in attracting hard-to-reach audiences into gyms.
Andy Carr, fitness experience manager at Snap Fitness UK & Ireland, commenting on the new classes said: “These unique, in-gym signature programmes bring experience-led workouts into the 24/7 gym sector. It means our members can enjoy the same type of workouts they’d find in boutique studios, without leaving their local gym or paying premium prices.
“We want these classes to stimulate all the senses and have created bespoke music playlists, as well as how we use our lighting to enhance the experience. Training in a group environment holds great significance in the member experience, helping build confidence and connection.”
Snap Fitness explains that the signature programmes have been developed in conjunction with a fitness programming expert, Dean Hodgkin, who has been in fitness programming for over 20 years delivering education and seminars to fitness instructors in more than 30 countries.
‘Improve range of motion’
The signature programmes cover several different class types and improve range of motion by using every muscle group in one session:
- S7 Strong
Total body strength workout that uses benches and moderate weights, combined with a high number of repetitions to build strength and endurance. - S7 Speed
High-intensity interval training workout designed to maximise calorie burn and boost endurance. - S7 Strike
Combat sessions which combine the intensity of boxing moves with high-energy cardio designed to build strength and improve agility. - S7 Sweat
Metabolic condition session which combine strength training with explosive cardio to keep members burning calories long after the session ends.
The programmes will initially be instructor-led classes within its gyms before launching to members via on-demand video through the Snap App.
Posted: 11th March, 2025