The trailblazing Roomzzz Aparthotel, which is well known for its dedication to innovative expansion techniques reports continuing success with its franchise strategy that has driven its fast-track expansion across the UK and a new opening in Newcastle.
Well documented success
Its systematic growth is due to a rigorous franchise programme, masterminded by Mark Walton, the head of the firm. With the opening of Newcastle City, Roomzzz is on track to achieve its forecast of double figures by 2014.
Walton says: “Roomzzz is known as a burgeoning contender in the franchise market with our success widely documented in the national press as is its well publicised year-on-year growth rate of our current locations that is testament to our strategy.”
This Autumn sees the firm surge forward to its fifth site in six years.Newcastle City is in Friar House in the city centre, a large Georgian house originally built in the 1700s. The Roomzzz Aparthotel has undergone a sympathetic restoration of the Grade II listed building and will house 14 lifestyle- driven and luxurious apartments, suites and penthouses.
Walton is confident that the brand will bring a new dimension to staying away from home for the North East. “Our Newcastle City aparthotel is a chic stay-away from home that gives aspirations to a luxurious lifestyle that sometimes may seem beyond our day-to-day reach,” he says. “It matches luxury and technology with affordability and practicality, the combination of which promises to strengthen the marketplace in luxury accommodation in Newcastle.”
Originating in Leeds, the brand, established in 2006, remains steadfast in its strategic positioning in the hospitality industry. It has made a documented impact within the industry from a design point of view, as well as being a serious innovator in the industry from an operations perspective.
Brand with value
There have been many accolades directed towards serviced apartments, a trend appearing more and more, having being influenced from American business practices. These are places that really cut it in terms of offering, style and flexibility, matched with location and, of course, providing significant savings on existing hotel expenditure.
Walton comments: “Business customers in particular are realising significant corporate savings. The provision of a fitted kitchen in every apartment removes the need to eat out all the time, and therefore reduces basic business expenses, particularly in relation to food purchases.”
Roomzzz is experienced in listening to the needs of both business and leisure customers and has in turn responded by raising the bar on what is offered, especially where loyalty to its guests is concerned. Introducing the latest innovation, the Royalty Club, it takes a fresh look at how the industry rewards loyal and frequent business travellers.
The biggest appeal to corporate clients at Roomzzz is the real feeling of value. By staying in a serviced apartment, for starters guests are saving a massive 57 per cent of an average bill for one week single occupancy. Add to this, the saving on not having to pay for employees or guests to eat out at restaurants each night and the figure adds up further. With budget restraints in mind, the Royalty Club has been specifically designed to give business travellers real-time substantial discounts for regular bookings.
Proven track record
Walton continues: “Our franchise team’s methodology is focused on delivering prime locations which match our brand’s principles. We also have a proven track record of delivering, not only ground-breaking industry averages, but of developing an operations system which allows us to work on bucking trends within the marketplace. We are incredibly proud of our ability to break moulds, and drive innovation which ultimately are the springboard to our expansion.
“Roomzzz aims to change the way a brand, which falls into the affordable category is perceived, and it has been achieved through its ethos and high standards since launch.
“We are evolving and morphing into a force that is smashing historic growth patterns and sales figures. Our investment into researching the marketplace, and current and future trends is considerable and this has enabled us to make bold directional changes to drive and keep up with demand.
“We are known for our own take on deciphering the target audience and tailoring our appeal to match and manage the expectations of customers. Smart marketing techniques champion customer interaction and weave loyalty and measurability throughout the brand.
“Our franchise model is accepted as an exciting investment and we are in discussions with more franchisee partners, including a site in Glasgow,” says Walton.
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