Proaction Martial Arts & Fitness has entered the franchise arena, kicking-off a new chapter for the East Midlands-born business. Having joined the British Franchise Association (BFA), it has become the only approved martial arts franchise in the association’s membership.
Tom Nicholson, co-director and chief instructor, founded the business in 2002 with a simple goal – to create a martial arts community that went beyond punches and kicks.
Fast-forward, that vision has grown into 15 clubs across Northamptonshire, Bedfordshire, Oxfordshire and the East Midlands, welcoming thousands of members every week.
‘Helping people to be their best’
Proaction explained that at the heart of its success is a mission that’s never wavered – to build confidence, resilience and personal growth in a supportive, inclusive environment. From white belts to black belts, every class is about helping people be their best – on and off the mats.
With the launch of its franchise model, Proaction said it is giving martial arts enthusiasts and entrepreneurs alike the chance to join a growing brand with a strong reputation, where each club shares the same values, energy and commitment.
Nicholson added: “We’ve seen an incredible demand for martial arts. Families are looking for activities that bring real value, and that’s exactly what we deliver. Expanding through franchising means we can reach more communities, while giving passionate people the chance to run their own successful business.”
Pip Wilkins, chief executive of the BFA, commented: “We’re delighted to welcome Proaction to the BFA as ‘Emerging’ members. In choosing to become members, they are joining more than 330 of the most professional franchise operations in the country. We look forward to supporting Proaction on their franchising journey and seeing their continued growth in the fitness sector.”
Posted: 11th December, 2025