Pip Wilkins has celebrated her 10 years as the chief executive of the British Franchise Association (BFA), having been appointed to the role in April 2016.
Pip Wilkins
Wilkins joined the association in 1999 as a business services assistant and in 2013 was appointed head of operations, taking the lead on recruitment and retention of members, in addition to overseeing the organisation and delivery of member services.
Under Wilkins’ tenure
As chief executive of the BFA, Wilkins has presided over many advancements during her tenure; from modernising the association, introducing new membership categories and a complete rebrand, to launching the BFA Training Academy, BFA magazine and numerous educational events for members.
She has also overhauled the structure of the BFA board to make it more agile, and this year will launch the updated Qualified Franchise Professional programme to reflect the evolution of franchising in its content.
Wilkins has made the BFA a more caring and inclusive place; taking it from the traditionally male dominated association it was, into a diverse, supportive place which prides itself on people showing up as their ‘true authentic selves’.
• To read the full news story, view Franchise World Summer 2026 issue, page 6.