Pacifica, a leading UK independent provider of domestic appliance repair and maintenance in the Major Domestic Appliances market, has announced plans to recruit 45 new franchisees to expand its engineer network, Pacifica Local.
The company says it undertakes in excess of 390,000 repairs every year and its franchise model, Pacifica Local, is part of its strategy to provide a comprehensive, UK-wide, team of appliance engineers.
Currently, Pacifica Local has 20 engineers in its franchisee network, adding to its 260 directly employed engineers and a portfolio of regional repair businesses it has acquired.
Pacifica Local will provide franchisees with a wide range of support and tools, to help them reach customers in their area, including a fully integrated website, field management systems, business mentoring, comprehensive training programmes, dual branding, financial analytics and technical field support.
Warranty work and purchasing
In addition, franchisees have access to Pacifica’s warranty work it undertakes, working closely with manufacturers such as Electrolux, Glen Dimplex Home Appliances, Hisense, Howdens, LG, Sony and Vestel; and major retailers including, Argos and Shop Direct.
Furthermore, Pacifica adds that its purchasing power enables businesses to benefit from negotiated discounts, bulk purchasing, and access to preferred suppliers, contributing to higher profit margins.
Paul Feek, chief commercial officer of Pacifica, said: “Pacifica Local offers a compelling opportunity for those looking to invest in a franchise. We have created an exceptional support system, comprehensive training programmes and a robust business model in one of the fastest growing parts of the electrical products industry.
“There is a growing trend, driven by government, manufacturers and environmentally and financially conscious customers, to maintain the lifespan of home appliances for longer, which involves the expertise of repair and maintenance engineers. This makes Pacifica Local an ideal choice for those seeking to embark on a journey in the dynamic world of franchising.
“At Pacifica Local, we believe in nurturing strong relationships with our franchisees, offering them the support and resources they need to thrive.
“The company’s goal to onboard 45 new franchisees is not just about numerical growth. It reflects Pacifica’s dedication to fostering entrepreneurial spirit and contributing to local economies. Each new franchisee brings with them a commitment to quality, community engagement, and customer satisfaction; values that are at the heart of Pacifica Local’s ethos.”
Pacifica, based at Houghton-le-Spring, Sunderland, offers domestic repair and maintenance services for a variety of appliances including washing machines, ovens and fridge freezers to tumble dyers and vacuum cleaners.
Posted: 2nd June, 2024