Multi-million pound rebranding at Interlink Express
Parcel carrier, Interlink Express, part of the GeoPost group and one of the UK’s largest franchise operations, has unveiled a multi-million refresh of its corporate branding.
The new look was launched with the first journey being made from the company’s Birmingham head office to its Middlesbrough depot where the rebranded linehaul vehicle was welcomed by franchisees Glen and Steve Watson.
The Watson family has run the Middlesbrough depot since 1984 when parents Rita and Ron Watson first took over the franchise. The rebrand will now be rolled out across Interlink’s fleet of 2,500 vehicles and 97 depots and will include new uniforms for staff, signage and marketing materials.
While the new branding retains the familiar Interlink look and feel, the refresh features a redesigned company logo and a bolder use of colour to create a contemporary and striking visual identity.
On the larger line-haul vehicles, the new look makes more prominent use of the company’s corporate blue and red, bleeding the colours onto the cab and over a larger area of the trailer. While the collection and delivery vans feature a much larger Interlink Express logo which helps to create a striking livery.
The brand refresh follows a period of sustained growth for the franchise operation which is split equally between B2C and B2B traffic. In 2012, Interlink Express enjoyed a record year, making over 19 million stops, an increase of 20 per cent on the previous year.
Dwain McDonald, Interlink Express’ CEO commented: “Interlink Express is a thriving and profitable business. Our success has been driven by our extensive use of innovative technology like our one-hour delivery timeslot service, Predict, which enables up to 97 per cent of parcels to be delivered right first time. This coupled with local franchisees who are in tune with their local business customers, means that we are able to provide a first class, flexible service.
“We have a highly visible presence on the UK’s roads, so it is essential that we maintain a strong corporate identity. While retaining the core elements of the Interlink Express brand, this refresh reflects the dynamic future for our business and gives us a really striking visual identity to match the strength of our customer service.
“This is just part of our ongoing, long term investment in the Interlink brand to make sure we have the best technology and service proposition possible for our customers. It is important that our fleet looks great, that all the vans are new and that our staff are professional and look smart. That’s what helps to differentiate us and it is something we are absolutely committed to.”