The Marco Pierre White Restaurants group has reported its franchise estate has enjoyed continued cover growth during the first quarter of 2025 compared to the year before.
Mr. White’s English Chophouse.
The month of March saw an increase in covers of 10%, with the previous two months achieving growth of 20% and 6% respectively.
Its UK-wide franchise restaurant group which includes its Chophouse, New York Italian and Steakhouse brands, also enjoyed a positive Valentine’s Day which posted a 24% increase in covers compared to 2024 .
‘Experiencing excellent footfall’
Darren Coslett-Blaize, brand director said: “At a time of increased economic uncertainty it’s encouraging to see that our franchise partners are experiencing some excellent footfall.
“Our main objective is to make our partners’ restaurant the most attractive in their area, and through fresh ideas, menus and offers, we’ve enjoyed early initial success.
“The new spring menu includes the 1961 set menu which gives guests two courses for under £20 and presents superb value for money.”
Marco’s New York Italian.
Robyn Lee, marketing director added: “Keeping our offer fresh and interesting to guests differentiates us away from our competitors. The seasonal menus alongside relevant, timely promotions have been one of our main priorities.
“Working closely with the franchise partners is also key in the recent success. This includes elements such as localised marketing activity, on-going food and drink training with the restaurant teams, while our food and procurement team ensure that the dishes served are consistent across the group while generating an excellent gross profit.
“We’ve also maximised the use of brand partnerships which has resonated well with guests. It’s this total package of support that places us as market leaders and we’re looking forward to the summer months where we will be activating more promotional offers that will keep guests coming back.”
www.blackandwhitehospitality.com
Posted: 19th April, 2025