Maid2Clean, the domestic cleaninig management franchise, has launched two new websites. The first being an international recruitment website – www.maid2cleaninternational.com.
Mike Hanrahan, managing director, said: “The new site has been set-up to deal with the level of international interest that is being shown in our brand. As the number of territories we have left in the UK diminishes, our focus is to develop Maid2Clean into new, key international markets.
“Every week we get literally hundreds of visits from around 25 countries demonstrating that our brand name translates from the UK to international markets. We will be looking at developing the international, English speaking, countries initially.
“Our target will be to find Master Licensees or Area Developer franchisees rather than single unit franchisees thus ensuring ‘in country’ support and back-up for the ensuing franchise network.”
The secound new site complements the existing portfolio of company sites currently being used by the Maid2Clean franchisee network – www.leafleter.com
“As Royal Mail leaflet distributions become less and less attractive, and effective, due to both cost and returns, Maid2Clean intends to help franchisees source more local distribution partnership with other businesses in their areas,” said Hanrahan.
“Markets are changing and we need to be sensitive to that,” he added. “At one time we could rely on a return of one call per 200 leaflets distributed. As Royal Mail have increased their prices, added VAT and now batch distribute our leaflets with others, the responses have plummeted to the extent that one enquiry per 1,500 distributed is not uncommon.
“Maid2Clean franchisees utilise the power of leaflet distributions as a major part of their marketing mix. The purpose of this site is to provide a platform for our franchisees to articulate to other businesses in their local markets what they can do for (or what they need from) them with respect to leaflet distributions. If strategic local partnerships can be formed then this could add significant value for our franchisees bottom line.”