Here is an exciting and rewarding new franchise opportunity being launched in the UK by the French-based MACC franchise organisation.
The MACC franchise is a very successful family run business with over 50 years operating experience and thousands of satisfied customers throughout Europe where their annual product sales are over £40m. The products they supply are manufactured to a very high standard and can only be bought from vans. That successful business model has been adapted to the UK where it will operate as a franchise.
MACC is based in Châtellerault (Mid West of France) and was started by Georges Lavrard in 1946 and today MACC remains a family owned business controlled by Mr Jean-Francois Lavrard and Mr Jean-Christophe Susset who both believe the family influence and culture to be an important influence on its overall success. MACC now has over 50 years of successful experience in supplying its specialist range of top quality products and equipment to the building industry.
MACC are not new to the UK market having successfully operated two company vehicles, in the East Midlands and South East for over 10 years. They have decided the time is now right to launch their franchise model in the UK based on their tried and tested sales and demonstration techniques which will be part of their comprehensive training and launch support programme specially prepared for UK franchisees at their Head Office in Châtellerault (Mid West France).
The MACC business model is based on a mobile service (with a MACC van) supplying high quality products to mainly self employed tradesmen and small companies. Our sales system, and related MACC software, has been developed over many years and is a very important part of our overall success today.
The franchise will operate from vans that carry display samples of the tools and equipment which can only be bought from franchisees. Franchisees will need around £15,000 to invest in the franchise and should see a good return in their first year.
‘Seeing is believing’ – The MACC products are designed and manufactured to be robust and last for many years, and often have design patents attached to them. The MACC products also offer additional benefits for customers which often increases productivity and improve safety. You can view our products on www.macc-uk.com.
The Market Opportunity
The market for MACC products is predominantly the building and construction trades. The product range we can offer customers is extensive and the quality is second to none, which is why we also supply replacement parts for most of our products if any damage occurs.
Typically the trades that we supply on a regular basis includes;
The equipment is designed to save time and money because it is easy to use or assemble and is manufactured to the highest standards using good quality materials and so is stronger and more stable than other similar equipment, which results in improved safety standards for our customers, who use the equipment on a daily basis.
Another way of looking at our market is to consider the practical daily tasks our equipment can be used for;
- Working at height
MACC has an enviable track record in its marketplace and will continue to invest in product development and research and although it operates in most of the major European countries, Mr Lavrard and Mr Susset have worked hard to keep the ‘family’ values that have been such an important part of its culture and success to date, and those values should benefit their UK franchise network.
Our Help and Support
The MACC Head Office team are totally committed to their UK expansion via franchising and will be available to offer help and advice with all aspects of the franchise.
Our franchise brochure explains the MACC start up support package in more detail and gives more information about the franchise opportunity.
Comprehensive training and start-up support will also be provided, starting with a week at the MACC headquarters in Châtellerault. During that time in France the vehicle will be prepared and stocked with samples ready to be driven across to the UK at the end of the training.
The vehicle will also be equipped with a computerised diary system which also records sales transactions and everything you need to know about your customer, including their birthday.
Once franchisees return to the UK MACC will help with their launch activity and provide one to one operational support during the first three months to ensure franchisees get off to the best possible start with their new MACC franchise.
Franchisees will benefit from the day to day advice and support MACC will provide as well as marketing and sales initiatives from time to time. MACC’s products will appear on their website but can only be bought directly from the franchisee network in the UK. New products are continually being researched and tested before going into production.
Franchisees will also have their own territory in which to systematically contact and visit every potential customer to demonstrate the excellent product range MACC supplies.
Franchising in the UK has an excellent reputation and track record thanks mainly to the work carried out by the British Franchise Association and MACC have followed their guidelines and intend joining the association as soon as possible.
We also understand the importance of the decision you are contemplating and will do everything we can to provide all the information and details about the MACC franchise opportunity that you are likely to need to make that decision.
So, we have the ‘tried and tested’ business model and systems and are totally committed to our franchise network. You must match that commitment and bring the selling skills and enthusiasm we are looking for together with the ability to fund the opportunity.
For further information, please complete and send the form below.