This franchise directory is essential for newcomers to UK franchising, whether a prospective franchisee or franchisor. It lists more than 1,500 franchises now trading in Britain, and includes articles by the leading franchise specialists in business consultancy, the law and the banks.
To make it easy for readers to draw up a short list of franchises they would like to consider, the directory lists them by trade category and alphabetically.
In addition to the advisory articles explaining every aspect of the franchise system, the directory contains specimen franchise contracts (including a master franchise agreement). Now in its 30th year, the directory is the most authoritative in its field.
Advisory articles for franchisees
How franchising works: the two sides of the story
Cathryn Hayes QFP, head of franchising at HSBC Bank.
An introduction to franchising from the perspective of both parties – the franchisor and franchisee.
How the business ethics in franchising are protected
Brian Smart QFP, director-general of the British Franchise Association.
The code of ethics that provides self-regulation for the industry.
The agreement at the heart of the relationship
Dr Mark Abell, is head of the franchise practice at the City law firm, Bird & Bird.
The contract that sets out the rights and obligations of the two parties.
Projections – fact or fiction?
Lorna Smith QFP, senior franchise manager at HSBC Bank.
Guidance on assessing the viability of the franchisor’s projections.
Make sure your business plan packs a winning punch
Richard Holden, head of the franchising team at Lloyds Banking Group.
Preparing a business plan that will merit a bank loan.
Advisory articles for franchisors
Turning your business into a franchise
Brian Duckett QFP, chairman of the Franchising Centre, the consultancy, training and staff recruitment group.
How the franchise formula enables businesses to develop nationally and internationally through the capital and commitment of franchisees.
The different choices in structuring the franchise
Nicola Broadhurst, of the law firm, Stevens & Bolton.
Review of the ways in which a franchise system can be structured from unit franchises to master franchises.
The blueprint
Penny Hopkinson, founder of Manual Writers International.
The operating manual controls the quality and reputation of the franchise as well as protecting its intellectual property.
Setting targets for franchisees
Manzoor Ishani, of the law firm, Sherrards.
How franchisors can avoid losing income through their franchisees falling into the comfort zone.
A fair fee for both parties or a tax on success?
Paul Monaghan QFP, director of the Franchising Centre.
Franchise fees need to be finely balanced if the relationship is to endure – neither party should get rich at the expense of the other.
Why a planned resales strategy is needed for the last step of the way
Derek Simpson QFP, founder of Franchise Resales.
Resales need to achieve the best price for the retiring franchisee, whilst attracting the right successor.
The big challenges of franchising in the global market
Chris Wormald, head of the franchise practice at the City law firm, Field Fisher Waterhouse.
The options and opportunities for expanding UK franchises internationally and bringing in foreign systems.
(QFP – Many of the contributors hold the BFA qualification, QFP (Qualified Franchise Professional). Training for the QFP is offered by the Franchise Training Centre).
Appendices
Franchise agreement
Dr Mark Abell, Bird & Bird.
Master franchise agreement
Dr Mark Abell, Bird & Bird.
Listings categories
- Property maintenance and refurbishment services, home improvements
- Food and drink
- Cleaning and renovation services
- Commercial services
- Direct selling and distribution
- Personal, caring, health, fitness children’s activities, pet care
- Employment agencies, consultancy, teaching, training
- Estate agencies, financial services
- Parcel, courier services
- Printing, design, signage
- Retailing and beauty
- Vehicle services
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