The immersive entertainment gaming company, Immersive Gamebox, has launched its fourth franchise venue with experiential leisure group Gravity. This brings Immersive Gamebox’s total global footprint to 30 venues – with five in the Greater London area.
Based in Gravity’s new Westfield Stratford City site, Gravity MAX, the Immersive Gamebox has four individual ‘gameboxes’, enabling up to 24 players to play at the same time.
In launching this latest venture with Gravity, Immersive Gamebox hopes to capture a diverse range of bookings from friends and couples, to families and corporate bookings.
Immersive Gamebox says its three existing sites with Gravity in Liverpool, Yorkshire and Wandsworth in South London attract on average 1,000 visitors every week.
Harvey Jenkinson, chief executive of Gravity, comments: “Immersive Gamebox has proven to be a popular concept for visitors in all of our partnership venues. We know that it’s a hit with families, couples, friends and more, and have big ambitions for this new launch in Gravity MAX in Westfield Stratford.”
Co-founded in 2018 by Will Dean, founder of the global obstacle endurance series Tough Mudder and David Spindler its former vice-president of strategy and development, Immersive Gamebox was launched in the belief that technology should enable families and friends to live in the present, rather than getting lost in unhealthy escapism like virtual reality, the metaverse or social media.
It’s group entertainment of shared experiences combines projection mapping, sensors, touch screens and surround sound within a 12ft x12ft interactive ‘gamebox’, in which groups of 2-6 players play 30-60 minute interactive and physical gameplay.
Dean comments: “Every day we’re seeing more and more people around the world experiencing the unique concept of Immersive Gamebox. This spurs us on to keep creating new game experiences and collaborate with exciting partners to launch new venues and concepts.
“We’re excited to launch this new venue in time for the summer rush and look forward to offering visitors to Westfield Stratford a new, exciting entertainment experience.”
‘Bringing well-loved shows and films to life’
Immersive Gamebox says its digital and augmented reality games are designed by its in-house studio in collaboration with creators at the likes of Netflix, Colombia Pictures and Paramount – bringing well-loved shows and films, such as Ghostbusters, PAW Patrol, Shaun the Sheep and Squid Games to life through games designed to build connection and collaboration and combat the global loneliness epidemic.
The company adds that it has reached over one million gamers in 30 cities across the U.S., UK, Germany and the United Arab Emirates, with over 300,000 minutes of Immersive Gamebox played every week.
Posted: 2nd June, 2024