tenreformer franchise

tenreformer powers UK’s booming Reformer Pilates market with franchise model built for success

As the UK fitness scene reaches a record-high valuation of £6bn, with almost 17% of the population holding gym or wellness memberships, boutique and specialist offerings continue to gain traction.

Leading the charge is Reformer Pilates. Once considered a discipline reserved for dancers and elite athletes, the practice has experienced mainstream adoption with growing consumer interest in mindful, low-impact, results-driven exercise. In the UK, Reformer Pilates is now the most searched-for workout on Google and the most booked fitness class on ClassPass, with bookings soaring by 92% in 2023 alone.

Despite the explosive rise in demand, the UK market remains underserved. With fewer than 1,000 Pilates studios currently operating across the country, there is untapped demand ripe for franchisees to capitalise on.

Backed by experts
Ten Health & Fitness, one of the UK’s leading premium wellness brands with 10 Studios across London, has expanded into the franchise market with its boutique franchise brand, tenreformer, focusing exclusively on Dynamic Reformer Pilates classes.

As pioneers in the wellness space, Ten Health & Fitness has provided London with a holistic approach to physical wellbeing since it launched in 2007 and has long been recognised as a brand leader and one of the UK’s most trusted and established names in the fitness industry. Over the past 20 years, it has cultivated a loyal and growing client base, earning an outstanding professional reputation through a unique approach that seamlessly combines Pilates, physiotherapy and fitness into a clinically informed system.

This depth of knowledge, expertise and experience is what powers tenreformer – a purpose-built franchise designed to deliver Ten’s award-winning Reformer Pilates model to more communities across the UK. Franchisees are not stepping into an untried or experimental brand; they are buying into a proven model built on Ten Health & Fitness’ long-standing success and underpinned by two decades of operational excellence.

tenreformer’s ‘business-in-a-box’ franchise system gives partners everything they need to launch, operate and scale a profitable Pilates studio with continued support at every stage. From funding and finance to studio location, recruitment and marketing, tenreformer franchisees are guided by a dedicated team of experts.

Operations are streamlined through centralised systems for scheduling, performance tracking, health and safety and HR. And with a clear and well-supported pathway from enquiry to opening, owners can get up and running quickly without compromising on quality or brand consistency.

Pilates for everybody. And every body.
At its core, tenreformer centres around accessibility and inclusivity – unlike some boutique wellness brands that focus on exclusivity. With its ‘Pilates-for-every-body’ mantra, tenreformer welcomes clients of all ages and experience levels. From the first class, the experience is designed to be uplifting and empowering, with Studios featuring custom Balanced Body Reformers, immersive lighting, curated playlists and dynamic group Reformer classes led by expertly trained instructors.

Gold standard instructor training
Within the boutique fitness industry, and particularly in Pilates, instructor quality is a key differentiator for customers and brands. To that end, every tenreformer coach is trained within Ten’s in-house Academy, an internationally recognised learning platform and a licensed Balanced Body Training Centre.

With Active IQ professional recognition and a curriculum taught by master trainers, the programme combines Pilates training and movement science, along with class sequencing and delivery, ensuring that every tenreformer session is taught with equal consistency, depth of knowledge and client care.

Franchise owners also undergo a comprehensive training process, including a two-week academy covering every aspect of the business, from marketing and sales to studio operations and client engagement. Whether franchisees are active owner-operators or investors working with hired studio managers, the training pathway is tailored to meet the needs of each business model.

Built for success
With an initial investment starting from £25,000 for the licence fee and £20,000 for the launch pack, tenreformer has been designed to be financially achievable for would-be franchisees without compromising on the level and quality of support they receive.

Aware that the essential qualities for any entrepreneur – ambition, drive and passion – aren’t always accompanied by a large bank balance or ready access to finance, Ten has partnered with HSBC and Bluestone Asset Finance to offer franchisees pre-approved funding options and tailored support on studio build costs, equipment and fit-out. Additionally, ongoing costs are both transparent and manageable, including a monthly tech fee and royalties at 7% of studio revenue, with marketing fees at 1%.

The financial model is designed to support break-even performance within 24 months, although timelines will vary depending on site and operator profile.

Quality control remains paramount as tenreformer scales. Every franchise operates under the same values and high standards as Ten Health & Fitness itself: expertly trained instructors, seamless operations and a Studio experience that consistently delivers results. tenreformer’s central franchise team ensures that support doesn’t stop once the doors open – it’s a true partnership built for long-term success.

For those looking to enter a high-growth market with a proven operator behind them, tenreformer offers a rare opportunity: a fully supported path into one of the most in-demand segments in the wellness industry. With a clear vision, a trusted brand and a product that clients genuinely love, the business case for tenreformer is as strong as the results it delivers.