Enterprise Rent-A-Car for the first time in its 55-year history has begun to franchise by appointing Guerin Car Rental Solutions as its franchisee in Portugal.
Guerin has been a leader in car rental in Portugal since 1989 and has offices in its major airports at Lisbon, Faro, Porto and Maderia.
Enterprise Rent-A-Car is the flagship brand of Enterprise Holdings, which also owns the National Car Rental and Alamo Rent-A-Car brands.
Beginning with Portugal, the company now plans to franchise throughout Europe, the Middle East, Africa and Asia. In the U.S., it has more than 5,500 offices within 15 miles of 90 per cent of the U.S. population, and in Europe has a fleet of 100,000 vehicles.
Enterprise Holdings and its subsidiaries is the largest car rental company in the world measured by revenue, fleet size and employees.