Eatphoria, a multi-brand franchised quick-service restaurant group, which owns and operates Wraps & Wings, has announced its official launch alongside a multi-million-pound investment from TAN Food – part of TAN Holdings, a leading Italian venture capitalist.
For more than a decade, Eatphoria said its management team has pioneered the use of virtual multi-brands, with each restaurant operating several brands from the same, simple kitchen set-up to empower franchisees to trade throughout the day and drive profitability.
Alongside Wraps & Wings (offering wraps, crispy wings, grilled chicken and loaded burgers), its brands include:
- Eggsquisite – a breakfast experience with vibrant flavours and creative all-day brunch dishes.
- Holy Bagel – toasted bagels with bold and decadent flavour combinations.
- Mad about Doner – premium Halal meats cooked low and slow for late-night bites.
- Dim Dum – Korean street food-inspired proposition, offering a true taste of the East.
In addition, Eatphoria has license agreements with international brands including Baskin Robbins, the ice cream and dessert brand, to further differentiate its proposition.
Mohammad Shaikh, chief executive of Eatphoria, said: “Over the last 10 years, we have built Wraps & Wings into a leading brand and a true pioneer in the hybrid and multi-brand restaurant space.”
• To read the full news story, view Franchise World Spring 2026 issue, page 14.