Doner Shack, the quick service restaurant brand, reports that it will be exhibiting at the forthcoming Franchise Expo South in Florida, U.S. this September.
The Berlin-inspired street-food concept, says its Glasgow-based team have deemed the time is right to move ahead with their American dream, following the completion of the franchise brand’s repositioning, menu development and new delivery solution.
Sanjeev Sanghera, co-founder and managing director of Doner Shack said: “Expanding to the U.S. has always been on our wish list. The last year has been about getting our restaurants, brand, franchise model and menu to the point where we could feel completely confident that all bases were covered as we pitched into such an important market.”
Brand reposition results
Doner Shack says following its brand reposition results show that its British restaurants are now welcoming customers back two to three times a week on average, with sales up 32 per cent on June last year due to a 60 per cent increase in delivery sales and 11 per cent in-restaurant – all signs that an imminent launch in the U.S. should find the key 18-34 demographic just as keen for its ‘mouth-watering menu’.
Sanghera adds that the rebrand and revised menu has created a fun, approachable and refreshing experience for new and existing customers alike: “When it came to our new chicken tenders, we knew that an off-the-shelf product just wouldn’t cut it. So we spent countless hours in the kitchen developing a product that’s made from scratch and is one of the best in the market.
“We have also introduced sliders, loaded fries and nine new tasty sauces – so there are more delicious options to choose from when you visit our restaurants. Our fundamental principle has been, and always will be, to innovate and to serve up incredible tasting food – our customers can satisfy their cravings knowing they’re getting the best quality food for their budget. And soon we hope to replicate that across the pond.”
• The Franchise Expo South takes place in Fort Lauderdale, Florida, U.S. on 6th – 7th September, 2024.
Posted: 4th July, 2024