Dan Archer has been appointed franchise director of Envirocare, the commercial grounds maintenance service. He joins from Home Instead Senior Care and was previously with X-Press Legal Services and Signs Express.
Envirocare, which has 13 branches in the North and Midlands is a management-style franchise in which franchisees employ teams to carry out the service. “The business has benefitted from the rationalisation of public sector spending,” says Archer. “As budget cuts have led local authorities to outsource services, we have seen strong growth.”
Archer has been in franchising 15 years, mainly in the business-to-business sector, and has been on the British Franchise Association board.
Envirocare franchise costs £43,000 plus indicative working capital of £10,000. Turnover can reach £500,000 with net profits of more than 30 per cent. The business development manager is Lindsay Roxburgh.