Curves, a women-only gym chain, has spent decades helping members stay active through workout experiences that feel safe, effective and genuinely supportive.
For many women over 40, traditional gym environments can often feel intimidating, offering little guidance on how exercise should adapt as the body changes with age.
They are looking for a welcoming environment where they can exercise without judgement and have access to coaching.
Signature 30-minute programme
This is where Curves has carved out its niche, designing a signature 30-minute programme around women’s needs.The short workouts help members stay consistent, while coach-led sessions ensure exercises remain safe and effective for every member.
At the heart of the circuit are hydraulic-resistance machines that automatically adapt to each user’s effort, allowing women of different ages and abilities to work out side by side at a pace that suits them.
By removing complexity and creating a shared workout experience, the format helps lower barriers to participation. This is particularly appealing to those over 40, creating an environment where members feel comfortable and supported to return week after week.
• To read the full news story, view Franchise World Autumn 2026 issue, page 25.