Pip Wilkins, chief executive of the British Franchise Association (BFA), has written to MPs following the recent debate in parliament entitled ‘Corporate Businesses and Franchisees: Regulatory Environment’, held in July this year.
Pip Wilkins
The letter was sent to clarify the BFA’s position on regulation of the UK franchise sector, which was raised during a debate, and to offer insight into the role of the association.
Wilkins began by reassuring MPs that the BFA shares their concerns about protecting franchisees and upholding ethical standards but said that they do not think regulation is necessary, as there are already adequate legal processes in place.
In the letter Wilkins laid out the aims of the association: “The goal of the BFA is to ensure that franchise businesses in the UK are run in a professional and ethical manner.”
BFA accreditation process
Explaining the BFA’s accreditation process for members, she penned: “Franchisor members undergo rigorous auditing of their businesses before joining. We look at all aspects of their operation practices, business procedures, finances, marketing materials and the support structures for their franchisees.
“We also carry out an independent review of their franchise agreements through our specialist legal professionals. Part of our accreditation process is that we also conduct a satisfaction survey of a franchisor’s network of franchisees.”
According to Wilkins, once accredited, members are given access to extensive continuous training and educational events via the BFA Academy and the advanced Qualified Franchise Professional designation.
She reminded MPs that franchising is a hugely successful sector which, according to the 2024 National Franchise Survey, contributes £19.1 billion to the UK economy, employs 770,000 people, and that 89 per cent of franchise units report profitability.
Expert testimony
Wilkin’s letter included expert testimony from franchise professionals including Alisdair Gray, executive director of the European Franchise Federation, who reminded MPs that despite 30 years of debating the issue, the EU had never opted for full regulation.
Gray also praised the British franchise sector for their success and warned that regulation would stifle innovation and growth. He also reminded MPs that the BFA’s code of ethics, that all members must adhere to, has very clear rules about expected behaviour and those who do not comply are expelled from the association and the education, networking and support this provides.
Roz Goldstein, a specialist franchise solicitor at PartnerWise Franchise, explained that the UK already has contract law in place to protect franchisees but urged all prospective franchisees to seek expert legal advice before entering into a business relationship with a franchisor.
The Chairman of the BFA board, Paul Thompson, called for greater education rather than regulation and noted that the debate in Parliament highlighted a lack of understanding of the franchising sector. He urged MPs to meet with the BFA board or attend the association’s annual conference to gain a greater understanding of the industry
Wilkins closed the letter by saying she hoped the Government would come to the BFA, as the undisputed experts, to seek their advice in the future, if they wanted to discuss regulation.
Reflecting on the debate Wilkins commented: “We very much hope that MPs will accept our invitation to come and learn more about franchising, from those who have been working in it for decades.
“I said in the letter that whilst we understand things aren’t always perfect, we do not believe regulation would benefit the franchising sector at this time and we look forward to a harmonious and mutually beneficial working relationship with members of Parliament and the Government in the future.”
Posted: 28th July, 2025