Bluebird Care has introduced a rebrand to underpin the company’s new strapline ‘It’s good to be home’. The home care provider says its new premium look is accompanied by several new services as the network continues to grow into its 21st year.
The company’s refreshed identity includes a new logo, redesigned website, updated uniforms and car wraps, which it says reaffirms Bluebird Care’s premium offering and its dedication to enhancing the care experience for the people it supports.
New services on offer include dedicated complex care and live-in care and the introduction of complementary health and wellbeing checks for the client; and later this year it plans to introduce children’s services.
Bluebird Care says that with the additional services it is fully equipped to offer people and families across the UK high-quality support throughout their entire care journey: from a few hours of companionship right through to end of life care.
The company explained that a new employee value proposition and training programme, Bluebird Care Professionals, will support customers with vital healthcare tasks that are more typically ascribed to health professionals. With Bluebird Care Assist, a new health and wellbeing check service, it will carry out essential health monitoring such as oxygen saturation levels and blood pressure checks.
Meanwhile, using its bespoke training from Alzheimer’s Society, Bluebird Care said its team members will be more equipped than ever to spot early signs of dementia and organise specialist support that can prevent distressing and costly hospital admissions.
Jonathan Gardner, chief executive of Bluebird Care, said: “This is an incredibly exciting time for us. 2024 has seen us go from strength to strength as a business and I am so proud of every single team member across our network whose hard work and passion has helped us to reach this point.
“Our brand launch is setting the stage for what will be another transformative year for our organisation. The expansion of our service lines, our renewed focus on technology and innovation, and our continuous commitment to excellence, will shape us into a leading provider of home care that is fit for the future.”
Franchisee’s comment
Rebecca Zartarian, Bluebird Care Cheshire West and Flintshire, and Trafford, added: “Being a franchise partner at the moment is really exciting and I’m immensely proud of our brand and what we stand for. We’re part of a fresh, dynamic network and there’s so much more to come. The future looks bright.”
Bluebird Care adds that it has achieved over 10 per cent growth across the franchise network in the past year and sees its refreshed identity and expanded service offering being strong foundations for delivering exceptional quality care.
www.bluebirdcarefranchise.co.uk
Posted: 13th December, 2024