Growing window covering market leads to growth at Shuttercraft

Shuttercraft, the UK’s leading window shutters franchise, offers opportunities in selected parts of the country surveying, selling and installing their finest quality S:CRAFT range of made-to-measure interior window shutters and blinds.

Shuttercraft are a family run business who have been manufacturing and distributing shutters for over 13 years and franchising for three years. The company has 13 franchisees across the country and from a wide range of backgrounds, proving that the firms unique franchise opportunity has a wide ranging appeal.

Growth market
So what has fuelled Shuttercraft’s growth? Interior window shutters, or plantation shutters as they are also known, are a versatile modern day alternate to traditional blinds and curtains.

Window shutters offer many unique benefits including outstanding light control, enhanced privacy options, excellent ventilation and insulation qualities, as well as being easy to clean and maintain.

The beautiful aesthetic appeal of window shutters and the fact they are made-to-measure, means shutters can be crafted to fit just about any window, door or room divider space, no matter the size, shape or configuration. Therefore, they have become a highly sought-after window dressing.

Indeed, the market for shutters has exploded across the country. As more and more consumers purchase them, the more people see them, and the more people go online to find out more. This is where many of Shuttercraft’s customers find its local franchisee.

Network growth
Shuttercraft’s franchise network has really taken-off over the last 18 months, as its established franchisees success provides candidates with assurance that the company’s business model and financial projections stack up.

Cassim Gibbs, Shuttercraft’s franchise manager, said: “We always encourage our serious candidates to talk to our franchisees and ask them what they like. They are in a much better position to answer many of the questions candidates will have about the franchise, the level of support received and the worries and concerns all candidates will have.

“Indeed, our successful franchisees are testament to what can be achieved, from plugging into a successful business model, operating in a growth market and, of course,working hard.

“It is the honest and positive responses from our franchisees that help convince candidates that our window shutter franchise is the right opportunity and company for them. This is a significant factor to our successful development and growth.”

Fast-track entry
Shuttercraft’s franchise opportunity provides candidates with fast-track entry to a growth market and enables them to set up a branded shutter business much quicker and cheaper than going it alone.

Franchisees benefit from trading under Shuttercraft’s market leading brand name, high levels of support including training, product marketing and lead generation.

They also get to benefit from the company’s industry experience, knowledge and commercial opportunities that the franchisor passes onto its franchisees. This includes national retailer opportunities, interior designers, stockists and building developers.

Franchise package
The franchise package includes a defined geographic territory, induction training and on-the-road training with its senior fitters, business stationery, corporate clothing, a wide range of demonstration equipment, your own dedicated shutters website regionally SEO’d for your area, full marketing launch, including Google pay-per-click advertising management, advert and flyer templates, plus lead referrals from a sister company website S:CRAFT and its master Shuttercraft website.

Franchise values
To succeed with Shuttercraft you need an eye for detail and a passion for excellent service. You must be a people person with good empathy towards clients, as well as have the inherent potential to become a quality craftsman or look to take the franchise on in a management capacity and employ someone to survey and fit for you.

For the right people, with the right skills and motivations, the Shuttercraft franchise offers outstanding earning potential, with franchisees typically breaking even in the first six-months and earning £30-£40k in their first year.