Pan Chai’s Asian dining to expand by franchising

Pan Chai franchise, which has built its reputation as a high quality Asian restaurant in the food halls of London’s famous store, Harrods in the last two years, is now offering franchises.

It will target affluent city-centre locations with a high footfall to make the brand synonymous with luxury pan-Asian dining across the country.

Pan Chai, already a provisional member of the British Franchise Association, offers high-end sushi and other pan-Asian dishes to discerning shoppers. It has enjoyed huge success in Harrods, and its launch at a franchise exhibition attracted a large number of prospects.

Eddie Lim, the owner, said: “It has long been my ambition to bring our food to the UK market and I can already see its influence growing.

“Creating a Pan Chai franchise will take Asian fine-dining across the country, and provide a great opportunity for those wishing to become involved with a luxury Asian brand. We will offer our franchisees all the support they need, making this a great opportunity.”

Andrew Lloyd, a director, added: “Our brand is unique, exciting, and enjoying tremendous success. Now we are looking for the right people to join us, follow our proven system, and expand the  brand.

“Previous business experience, particularly in franchising, would be a huge advantage, but what we really need are people who are passionate about food and the restaurant industry, and have a genuine understanding and passion for the ethos of our brand.”

Three concepts
Pan Chai is offering three franchise concepts – casual dining, quick service, and fine dining restaurants. The latter is the focus of the franchise launch.

The setting up costs will vary according to the location and size of the property. Franchisees will be fully supported throughout the entire process from training and help with staff recruitment to high profile marketing and PR.

Lloyd continued: “Harrods is the window to the world where Pan Chai has set the tone for a unique, high-end, fine dining experience that every new branch will build on. For the right franchisees, this is an amazing opportunity to be part of a premier brand in an exciting and influential environment.”

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