The winners of the prestigious Franchise Marketing Awards (FMA) 2012 have been announced, showcasing the industry’s most innovative and effective marketing campaigns.
Judged by an independent panel of experts, the FMAs reward franchise companies that have raised their public awareness and as a result have achieved sustainable growth for their brands.
Marketing plays a vital role in attracting potential franchisees, as well as customers, to the business. There is much innovation in the sector with many franchisors embracing a wide range of media, including social media platforms, to showcase their business. A well thought out marketing strategy can help franchisors stand out in what is an increasingly crowded marketplace.
The winners were:
- Best Website – Molly Maid
- Best Print Advert – McDonald’s
- Best Online Marketing Campaign – Expense Reduction Analysts
- Best Franchisee Marketing Support – The Creation Station
- Best Overall Marketing Campaign – Dream Doors.
Adrian Goodsell, Franchise Exhibitions Manager at Venture Marketing Group commented: “The creativity and innovation we have seen in this year’s entries reflects the high calibre of marketing franchisors must use to raise the profile of their businesses and attract potential franchisees.”
The winners were announced and presented with their accolades at The British & International Franchise Exhibition on 16 March 2012 at Olympia, London.