New trade body, the Approved Franchise Association, for franchisors launched

A new, lower-cost franchise trade association, the Approved Franchise Association (AFA) has been launched for franchisors and suppliers at a time when the well-established British Franchise Association has begun enlarging its membership with the recruitment of franchisees.

Approved Franchise AssociationThe AFA is charging an annual fee of £485 to franchisors and £980 to suppliers, both subject to VAT. Franchisors have the option of including the AFA’s logo on their franchise agreement for a one-off charge of £980 plus VAT.

There are three criteria for franchisor membership – a trading history, testimonials from two franchisees, and confirmation of their commitment to the code of ethics of the European Franchise Federation.

The new body, based at Exeter, has been formed by Craig Brittain, the franchisor of Charisnack, the supplier of snacks to the workplace, who has experience in retailing with Marks & Spencer, Windsor Farm Shop, Daylesford Organic, and Dunelm soft furnishings.

“The introduction of a new association can only be of benefit to this vibrant sector of the economy,” he said.

Michelmores, a law firm at Exeter, has provided legal advice to the AFA through Richard Cobb and Anna Baker. “Its guiding principal offer franchising a viable alternative association and accreditation system to address the issues involved in a highly professional manner,” said Cobb.