The Franchise Marketing Awards 2012 now open for entries

The highly prestigious Franchise Marketing Awards (FMA), giving franchisors the opportunity to gain recognition for outstanding campaigns, are open for entries until 5pm on Friday, 24 February.

The winners will be announced and presented with their accolades at the British & International Franchise Exhibition, the UK’s leading international franchise event, on March 16 and 17, at Olympia, London.

Franchise Marketing Awards 2012Judged by an independent panel of experts and supported by the British Franchise Association, the FMA recognise the industry’s most innovative and effective marketing campaigns. They reward organisations that have raised their public awareness and as a result have achieved sustainable growth.

This year’s award categories include: Best website; Best print advert; Best franchisee marketing support; Best online marketing campaign and Best overall marketing campaign.

Adrian Goodsell, franchise exhibitions manager at Venture Marketing Group commented: “The FMAs represent an opportunity for franchise businesses to gain recognition in the industry for their achievements and celebrate their hard work. Award winners have found the accolade invaluable for promoting their business on a national and regional level, as well as providing an opportunity to reward hard work and boost staff motivation.”

FMA information and criteria can be downloaded along with an award entry form at www.franchiseinfo.co.uk/awards/2012.