Creams, the dessert café brand, reports that it is seeking further franchisees nationwide to expand its current network from 91 outlets. The company has identified key development areas which include The Midlands, Yorkshire, North East, North West and Scotland.
The company says its tried-and-tested operation, with its own gelato factory and production site, provides franchisees with a national supply chain, economies of scale, and a flexible retail format to fit any location.
Creams will offer franchisees a choice of three distinct store models – Creams Restaurant (1,400 sq.ft. +) in high street and retail park locations, Kiosk (800 sq.ft. +) smaller cafés in high footfall areas and Pop-Up (500 sq.ft. +) for service stations, transport hubs and shopping centres.
The company explains that franchisees will be fully assisted throughout the entire set-up process from build, fixtures, fittings and equipment through to training and help with recruitment. Franchisees will also be designated an Area Support Manager for ongoing guidance along with additional support from its new product development, marketing and public relations teams.
Adam Mani, co-founder of Creams, comments: “Whilst we continue to grow the brand in London and the South ourselves and with our franchise partners, we have identified numerous national opportunities in the Midlands, North and Scotland, which will be enabled predominantly, although not exclusively, by working with franchise partners. We are looking for like-minded, experienced investors and multi-site operators who are just as passionate about desserts and innovation as we are.”
Creams cafés offer customers a wide range of freshly prepared desserts ranging from waffles and crêpes to puddings and sundaes. The company has also introduced a doughnut range and a new savoury option of popcorn chicken waffle bites. All desserts, many of which can be made vegan, feature Creams’ own gelato, which is produced daily in East London.
In 2020 Creams said that it served more than five million customers and was recognised as one of the top 10 brands in The Top 100 Most Loved Eating Out (and Dining In) Brands 2020 by the research company, Savanta.