Duck & Dry extends offering beyond the capital

Duck & Dry, the on-trend London hair styling and blow dry bar with four company-owned locations in Chelsea, Oxford Circus, Soho and Mayfair reports that it is now offering further franchises beyond the capital as it looks to expand nationwide and internationally.

The company opened its first London franchised salon in Old Spitalfields Market last year and has a second outlet scheduled to launch in Islington. Duck & Dry says its salons provide blow drys and ‘updos’ for clients in beautiful, bright spaces with feel-good vibes, encompassing the ultimate customer experience.

Yulia Rorstrom, the founder and chief executive of Duck & Dry, opened her first flagship salon in 2014 and after developing the concept with her team the company is now looking to share their expertise and knowledge with further entrepreneurs.

‘Daunting journey’
Rorstrom who had no previous background in the beauty or hair industry, shares her insights: “Whether you have hairdressing experience or not, launching your own business is an exciting, yet daunting journey.

“Having learnt through my own experience and my acute understanding of what it takes to open and run a successful salon, as well as the challenges of a very competitive space, I’m keen to share my knowledge and encourage new entrepreneurs by providing them with attentive support, practical advice and expertise to make their journey smooth and prosperous.”

Duck & Dry explains that its success is based upon six pillars as a proven framework for a salon business. It includes providing franchisees the rights to the distinctive brand along with all its characteristic elements, brand interiors, advice on store selection, detailed design specifications, access to its menu of on-trend and in-demand hairstyles, along with a training programme to ensure consistency and performance across the whole team.

The franchise model also gives exclusive access to the Duck & Dry product range, propriety salon software, as well as in-house marketing support and with over 100,000 blow dries created since 2014 the company says it understands what it takes to run a salon.

Duck & Dry have also recently launched a new Beauty Collective concept in select stores by introducing sister brands Duck & Pluck, offering brow treatments and Duck & File nail bar.